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Art and creative direction for photo shoots and campaigns: concept, moodboards, visual language and direction on set, from Lisbon.
Before anyone is cast or anything is booked, a story needs a direction: what it looks like, how it feels, what it says and what it leaves out. Creative direction is where every LUMENLOOM project starts.
What we direct
Concept. The idea behind the images, and why it matters to the brand or the person.
Moodboards and references. A visual language the whole team can work from.
Casting, locations and wardrobe choices. Every decision checked against the story.
On set. Direction of the images, the people and the sequence.
Selection and finish. Which images tell the story, and how they are finished.
One vision, one team
Because we also produce, cast, style and photograph, the direction set at the start survives to the final image. It is also available on its own, for brands and photographers who want a creative partner and have their own production.
Questions
Can you direct a shoot you do not produce?
Yes. Creative direction can be booked on its own.
Do you work on campaigns as well as editorials?
Yes: campaigns, editorials, brand stories and personal projects.
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